The LA based luxury e-tailer founded by Aneesha DuBois & Chris Taylor, WELL(UN)KNOWN, ventured into building their in-house label along with other brand offerings. Releasing a first collection in 2021, WELL(UN)KNOWN's capsule focused on heavy fabrics, a neat silhouette, and vintage washes. The idea remains to tell a story through clothing based on authenticity and rawness.