H2OFagerholt is the label launched by Danish sportswear brand H2O in collaboration with the mother-daughter design team Julie and Bex Fagerholt. The partnership grew out of a wish to give women a contemporary take on activewear, a collection of mix-match pieces that break down the border between workout and everyday clothing. It started with a conversation between Bex and Julie about needing everyday-wear with serious performance qualities – pieces you can keep on wherever the day takes you. H2OFagerholt is a coming-together of the technical expertise at H2O, a brand that has made clothes that the Danish have been vacationing in for 40 years, and the cheeky fun aesthetics and playful colours of the Fagerholts.