Personal Effects is a new London-based contemporary menswear brand that doesn’t believe ‘essentials’ is a reductive term. Their aim is to imbue every carefully considered product with new-old meaning. To craft everyday objects that speak not only to artisanal skills and meticulously sourced materials but also to the vastness of history and cultures and journeys that have preceded them. All pared down to their most refined qualities. The perfect pair of trousers. The most adaptable outerwear. The plain white tee that makes you never want to wear another again.