Established in 2013, paa is a product-focused line of apparel and accessories currently operating out of New York and Los Angeles by co-founders Peter Jurado and Al Verik. Components of paa’s collections are reflected from their common interests in textiles, shapes and sounds.
paa emphasizes fabric and fit rather than thematic explorations and exists in a grey area between classic and experimental, basic and left-of-center. Through these paths, paa aims to create styles that are simple and timeless. These elements of the unexpected are subtly soulful and experienced through one's personal interaction with each piece.