UncoverLA

In a world where the same Internet It Bags are perfectly seeded into every micro- and macro-influencer's feeds, it's no wonder that social media authenticity has increasingly come into question. So where's one to discover under-the-radar talents that haven't already bombarded your Instagram Explore page?

Enter Well(un)known, a new online luxury boutique that aims to upgrade your artful wardrobe with sportswear-inspired statement pieces from only the coolest designers.

In the women's department, expect artful tops by A.W.A.K.E. ($390 and up) and denim from Each X Other ($290 to $525), while the men's section is stocked with sleek outerwear and apparel by Habit Studios and Christos ($53 to $182) Of course, there are plenty of head-turning shoes and accessories, such as footwear from Brother Vellies ($285), backpacks by Vala Los Angeles ($1,475 to $2,345), sculptural fine jewelry by Mara Paris ($135 to $495), and trippy sunnies by Percy Lau ($204 to $310).... (continue reading)